GenAI as copywriter: advantages and disadvantages Last month, I looked into the pros and cons of both generative artificial intelligence (GenAI) and human copywriters and shed some light on aspects such as creativity, cost and consistency. Unfortunately, this left little space for another important question: which option is better suited in which setting. When would […]
Never worry about copywriting again? Since the launch of ChatGPT, GenAI (generative artificial intelligence) has been a hot topic. No doubt, many of us have by now tried their hand at generating text and some of you may even have a GenAI model write texts on a regular basis. And why not? Their results are […]
What happened so far… In the two previous posts, I took a closer look at the advantages and disadvantages of machine translation—some of it in great detail! (Again congratulations to all who read the whole second post of this series!) Now that we know more about the positive and potentially problematic aspects of machine translation […]
The disadvantages of machine translation In my February post I gave you a short introduction to machine translation and generative AI (Artificial Intelligence) in translation. And I talked a bit about their distinct advantages since they have by now become important tools in our ever more connected world. In this month’s post, I would like […]
DeepL, Skype interpreting and friends Current advertising of the big tech giants are trying to make us believe that the era of human translators has come to an end. Did you know that scientists and engineers in the area have been making the claim that machines will soon replace human translators since the 1960s? But […]
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