Jun 30

Generative AI as copywriter (part 2): use cases and practical advice

Image of a blue glowing chip with the letters AI sitting on top

GenAI as copywriter: advantages and disadvantages Last month, I looked into the pros and cons of both generative artificial intelligence (GenAI) and human copywriters and shed some light on aspects such as creativity, cost and consistency. Unfortunately, this left little space for another important question: which option is better suited in which setting. When would […]

May 31

Generative AI as copywriter (part 1): pros and cons

Image of a blue glowing chip with the letters AI sitting on top

Never worry about copywriting again? Since the launch of ChatGPT, GenAI (generative artificial intelligence) has been a hot topic. No doubt, many of us have by now tried their hand at generating text and some of you may even have a GenAI model write texts on a regular basis. And why not? Their results are […]

Feb 23

Gender-inclusive & gender-neutral language (part 1): what and why?

Rainbow text "hello my pronouns are", followed by a gap to be filled in

What is gender-inclusive or gender-neutral language? “Gender-inclusive” or “gender-neutral” language is currently one of the hot topics of linguistics. Both terms describe language that talks about people without imparting a bias towards any specific sex or gender. It aims to be as comprehensive as possible, hoping to also include more flexible gender identities. Why is […]