GenAI as copywriter: advantages and disadvantages Last month, I looked into the pros and cons of both generative artificial intelligence (GenAI) and human copywriters and shed some light on aspects such as creativity, cost and consistency. Unfortunately, this left little space for another important question: which option is better suited in which setting. When would […]
Never worry about copywriting again? Since the launch of ChatGPT, GenAI (generative artificial intelligence) has been a hot topic. No doubt, many of us have by now tried their hand at generating text and some of you may even have a GenAI model write texts on a regular basis. And why not? Their results are […]
Is it always necessary? Over the last few months, we have been taking a closer look at gender-inclusive language, including what it is and why we should or should not use it and how it can be implemented. It is a divisive topic—especially in more heavily gendered languages. There only seems to be a for […]
Recap In the first post of this series, I had a closer look at what gender-inclusive language is and discussed a few of the arguments for and against using it. If you have not yet had a look at it and would like to find out more about the basics, you can read the article […]
What is gender-inclusive or gender-neutral language? “Gender-inclusive” or “gender-neutral” language is currently one of the hot topics of linguistics. Both terms describe language that talks about people without imparting a bias towards any specific sex or gender. It aims to be as comprehensive as possible, hoping to also include more flexible gender identities. Why is […]